Streaming platform brings out doc and narrative stars for awards push
Netflix is loathe to release information about viewership numbers and no doubt feels a similar reluctance to release details on marketing budgets. But there is no doubt the streaming giant is spending generously on the Emmy awards campaign for its films and series.
Once again this year, Netflix has opened the coffers to create a screening space for the platform's awards contenders, this time located on a sound stage at Raleigh Studios in Hollywood, across the street from the Paramount Pictures lot. An array of talent representing Netflix titles has turned out to discuss their projects before an invited audience of guild members, TV Academy voters and others.
On Friday night Jodie Foster and Jason Bateman appeared on stage to talk about their Netflix collaborations. In Foster's case it was directing an episode of the futuristic anthology series Black Mirror (an installment titled Arkangel that starred Rosemarie DeWitt); Bateman talked about directing and starring in the Netflix series Ozark).
On Tuesday night the team behind Wild Wild Country -- directors Chapman Way and Maclain Way and executive producer Mark Duplass -- appeared following a screening of episode 1 of their hit documentary series.
Below are photos from what Netflix calls its "FYSEE" events (a twist on "FYC" or For Your Consideration promotions), plus pictures from the Netflix reception space next door to the stage, packed with rooms and displays for Netflix fiction and nonfiction contenders.
Matthew Carey is a documentary filmmaker and journalist. His work has appeared on Deadline.com, CNN, CNN.com, TheWrap.com, NBCNews.com and in Documentary magazine.